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ABOUT
BREW
BREW™ is QUALCOMM's Binary Runtime Environment for Wireless™,
an open,
standard
applications execution platform for wireless devices. BREW is a
very thin, standardized platform that resides in handsets, from
inexpensive, mass-market cell phones through high-end, multi-purpose
wireless devices.
QUALCOMM's BREW
initiative is the only approach that offers wireless application
developers, handset manufacturers and wireless service providers
a complete, open,
end-to-end solution for wireless application development, device
configuration, application distribution, and billing and payment.
The complete BREW solution includes the BREW SDK™ (Software
Development Kit) for developers, the BREW application platform and
porting tools for device manufacturers, and the BREW Distribution
System (BDS) that enables developers and their carrier customers
to get applications to market and coordinates the billing and payment
processes for them.
The BREW platform
opens the way for developers to create applications for wireless
devices. It opens the floodgates to a wide variety of genuinely
useful, fun applications. People want the freedom to choose applications
and services without compromise — at work and at play —
how, when and where they want…virtually anytime, anywhere.
WHO IS IT
DEVELOPED FOR?
Developers
BREW is designed to allow developers to write in whatever language
they choose. Native BREW applications are written in C/C++.
While native BREW apps. are written in C/C++, the BREW platform
supports programming in other languages, such as Java™ technology
and XML. And, because it can support Virtual
Machines (VMs) and microbrowsers, applications and content
written to those specifications are supported as well. The BREW
architecture is, by design, easy to write to and open to extension
by third parties, enabling even developers with no background in
wireless technology, the ability to write wireless applications.
Most important,
BREW is the only complete and fully integrated end-to-end solution
available for wireless developers. BREW provides developers support
throughout the entire process of creating, marketing and making
money from their wireless applications. BREW is about the technology
and the business of wireless.
Manufacturers
QUALCOMM was in the handset manufacturing business (QUALCOMM sold
its handset division to Kyocera Wireless in 2000), so it is intimately
aware of the lengthy time-to-market issues associated with integrating
applications into handsets. BREW eliminates those problems, and
more, for handset OEMs. BREW reduces software development costs
for manufacturers by enabling the deployment of BREW-enabled applications
on multiple handset models - even on the least expensive mass-market
phones. Now, manufacturers can easily differentiate their products
with custom BREW extensions and their own pre-loaded BREW applications.
Carriers
No one doubts the role data will play in the future of the wireless
industry. With BREW, carriers can bolster voice service offerings,
differentiate their products and services and increase average revenue
per user. BREW is well on its way, just one year after being introduced,
to being the technology and business platform of choice for carriers
wanting to identify new services, expand existing offerings, feature
custom applications and take advantage of a vastly expanded marketplace
- with minimal effort and without the high costs historically associated
with creating a competitive service offering. The BREW platform
is opening the door to a whole new world of revenue through rich,
differentiated data applications and services.
For
more information on BREW visit www.qualcomm.com/brew/news/press.html
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