BREW 2001 HIGHTLIGHTS

Making wireless history
The BREW 2001 conference was an important milestone for the wireless industry in many ways.

For starters, it's where hundreds of developers received the commercial release of the Software Development Kit (SDK) for BREW ™, the new Binary Run-time Environment for Wireless from CDMA leader QUALCOMM Incorporated. The first and only native platform designed from the inside out for wireless communications and computing, BREW lays the foundation for a rapid wave of development that will bring new applications, devices, channels, revenue streams and consumer services.

As the first major gathering of leaders who helped shape and support this platform, BREW 2001 set the stage for an exciting new era in wireless.

Who attended?
Taking place against the beautiful backdrop of San Diego, California, BREW 2001 brought together professionals from every corner of the industry. Application developers, device makers, service providers, technology experts and business analysts all had an opportunity to learn, exchange ideas and build new relationships.

Whether your focus was on gaming, messaging, music, navigation, information, m-commerce, PIM tools or other kinds of wireless applications, BREW 2001 helped you to tap into valuable contacts and resources.

• Business managers heard about the BREW business model, with new economies of scale and opportunities for differentiation, along with case studies and testimonials from early BREW developers.

• Technical managers and senior programmers got an in-depth explanation of the BREW architecture and design philosophy, application programming for the BREW environment, the Developer Support network, TRUE BREW™ certification and more.

• Analysts and press learned about where BREW fits in with other platforms, the growing support for BREW among the CDMA community, and how the launch of 3G and BREW-based applications will enrich the consumer experience.

All the right ingredients
In the general sessions, some of the most respected leaders and visionaries of the wireless world shared their views. During breaks, live demonstrations of BREW application downloads, streaming media and position location technologies were displayed. Three different conference tracks -- the BREW Business Track, the BREW Technical Track and the 3G Wireless Market Track – allowed participants to concentrate on their primary interests. And at night, attendees mixed it up with their colleagues at the BREWfest, a blow-out bash like no other conference party before it.

Agenda
Tuesday, May 8, 2001

3:00–9:00pm
Registration Check-in

6:30pm
Welcome Reception