TRACKS & AGENDA

Tracks and Agenda are subject to change without notice. Please revisit this page often.

SESSION DESCRIPTIONS

Tuesday, June 4, 2002

June 4
9:15A - 10:20A
Keynote 1
Endless Possibilities: The Applications Experience that BREW Opens for Consumers
Dr. Paul E. Jacobs, President, QUALCOMM Wireless & Internet Group, will explore the enormous possibilities BREW's open, extendable architecture opens up for consumers as they use wireless data applications and services. He will give live demonstrations of some of the more exciting possibilities, including full-action sound and video, and discuss the even greater possibilities that 3G enables.
Speaker: Dr. Paul E. Jacobs, President, QUALCOMM Wireless & Internet Group, QUALCOMM Incorporated

June 4
11:30A – 12:20P
GS 2
BREW, Java™ Technology and e-Business — Building a Future Together
This session covers the partnership between IBM and QUALCOMM to enable wireless e-business applications. The advantages of a tight integration of a J2ME(TM) "Java Powered"(TM) runtime environment and BREW will be discussed — BREW, for provisioning applications to devices, and Java technology to access existing enterprise applications. For carriers, this means the ability to offer solutions to enterprise subscribers, connecting customers and employees to data, transactions and applications. For developers, this means the latest Eclipse-based development tools for building, testing and deploying the next generation of enterprise wireless applications.
Speaker: Paul Buck, President and CEO of OTI Group, IBM

June 4
1:30P - 2:15P
Tech A1
BREW Technology Overview
Born out of QUALCOMM's experience with chipsets, handsets and application integration, BREW was designed specifically for the demands of mass market mobile phones and other devices. BREW is extremely compact and efficient, tapping into the embedded functions of the chip to support a broad range of applications, storage and connectivity features. This session will cover the history of BREW, as well as its general characteristics, architecture, test tools and programming model.
Speaker: Steve Sprigg, Vice President, Engineering, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
1:30P - 2:15P
Tech B1
The BREW Roadmap: What's New in BREW 2.0 and Beyond
Get the lowdown from the source on the many exciting new developer features of the BREW 2.0 platform and beyond. This session will cover BREW 2.0 enhancements across the entire BREW platform including new device function APIs, enhanced development tools, and additional distribution/billing options. In addition, get a sneak preview of the feature capabilities beyond 2.0 that are being planned and developed now. If you think BREW 1.0 and 1.1 offered an exciting and powerful application platform, wait until you see what's in 2.0 and beyond!
Speaker: Jason Kenagy, Director, Product Management, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
1:30P - 2:15P
Biz 1
Entering the BREW Developer Community
As you enter into the BREW Developer community, QUALCOMM is here to provide support as you develop and take your applications to market. In this session, you will learn how your company becomes an Authenticated BREW Developer and about the support tools QUALCOMM provides, such as the BREW Software Development Kit™ (SDK), BREW Developer Tools, online forums, tech support and marketing support like TRUE BREW™ testing information and BREW logo usage guidelines. This session with share information about the multi-tiered BREW Developer Alliance program, in which BREW developers are automatically enrolled in at the Standard level, and what comes in the Select and Elite levels.
Speaker: Jan Lezny, Senior Director, Developer Relations, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
2:25P-3:10P
Tech A2
BREW SDK Overview
The BREW SDK enables developers to write applications for BREW-enabled phones without having possession of the actual handset hardware. By making the functionality of complex, embedded device software accessible through a familiar, high-level environment, the SDK speeds and facilitates application development, as well as the porting of existing applications to BREW. In this session we'll provide a detailed technical overview of the BREW SDK, demonstrate how to use the Emulator and also write an actual sample application.
Speaker: Apul Nahata, Staff Engineer, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
2:25P-3:10P
Tech B2
BREW Devices
This session will provide an introduction to the OEM environment with respect to BREW and covers the memory, display and key OEM functions that are used by the developer. The OEM device data sheet provides a vehicle for information from the OEM to the developer on each specific BREW platform and helps to define how an application will run on a BREW device. The wireless application enviornment is different from the PC environment and differences in stack size and other variables are key to the application developer.
Speaker: Tim Boyd, Director, OEM Relations, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
2:25P-3:10P
Biz 2
BREW Training
BREW is opening up a new wireless market. Learn how to leverage BREW training in two ways: first, train your internal developers and create new applications to generate revenue; and second, become an authorized BREW trainer and leverage your investment even further by offering a multitude of BREW-related services to the developer community.
Speaker: Kim Harvey, Senior Project Manager, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
3:30P - 4:15P
Tech A3
TRUE BREW™ Testing Overview
After you've completed development of your application, you'll need to put it through the TRUE BREW (TM) testing program, which helps ensure a minimum level of application stability, quality and compliance with standard platform requirements. This program provides our carrier partners with the comfort level they need before introducing applications onto their networks. This session will cover digital signatures, pre-requisites for submitting applications, what gets tested, and some common pitfalls to avoid.
Speaker: Karen Crossland, Director of Engineering, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
3:30P - 4:15P
Tech B3
Hybrid Applications: Incorporating HTML, HTTP, and HTTPS
BREW includes support for commonly used Internet protocols (HTTP, HTTPS) and content standards (HTML, image formats, etc.). This talk will describe how developers can incorporate this content and leverage these protocols, introducing the notion of hybrid applications that combine the advantages of browser-based and client-server architectures.
Speaker: Brian Kelley, Principal Managing Engineer, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
3:30P - 4:15P
Biz 3
M-Commerce and Position Location Products
This session provides an overview of position location and m-commerce services. Learn about the exciting market opportunities and how to incorporate m-commerce and position location functionality into your BREW applications. Also understand how the BREW roadmap complements the deployment of these enhanced services. This session will explain how BREW helps enable development of leading edge applications for the new wireless economy.
Speaker: Valerie Wentworth, Senior Product Manager, QUALCOMM Internet Services, QUALCOMM Incorporated
Speaker: Anu Murty, Product Manager, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
4:25P - 5:10P
Tech A4
Tools Overview
BREW enables wireless application development in a familiar and high-level environment using standard tools and C/C++. This session covers all the tools developers need at different stages of application development. We'll examine tools that help you to develop applications even before obtaining a working handset, tools that help you to conduct thorough testing of the applications, and tools that help you package up the applications for commercialization.
Speaker: Ken Geib, Sr. Staff Engineering Manager, QUALCOMM Internet Services, QUALCOMM Incorporated
Speaker: Katy Zhi, Product Manager, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
4:25P - 5:10P
Tech B4
Porting & Debugging your BREW Application
After you get an application to work in the SDK, the next logical step is to port it to the handset. More often than not, this is a very seamless exercise. However, due to certain limitations in the SDK, it is likely that certain aspects of the application will not get exposed and tested until it is on the handset. This session will cover the step-by-step process to get your application working on the handset. Learn how easy it is to port your application, and pick up some useful debugging tips.
Speaker: Mahesh Khilnany, Staff Engineering Manager, QUALCOMM Internet Services, QUALCOMM Incorporated

June 4
4:25P - 5:10P
Biz 4
How to Make Money from BREW Applications and Extensions
Which model is best for the carrier and ultimately the end user-- Pay per number of uses, per period of time, per download? The BREW Distribution System supports a broad range of billing and pricing options, from micro-payments to monthly subscription fees, providing total flexibility and accountability to both developers and service providers. This session will examine different ways to monetize your products and maximize your revenues through factory-loaded applications, over-the-air downloads and content subscriptions.
Speaker: John Sinnott, Senior Finance Manager, QUALCOMM Internet Services, QUALCOMM Incorporated

June 5
9:00A – 9:50A
Keynote 2
Do You Really Want To Compute On Your Cell Phone?
For years, the computing and wireless industries have been tirelessly promoting the idea of convergence between computers and telephones. But they each mean something different when they think of what convergence really means. Now, with faster cellular networks, more capable devices and recent efforts at integration, some people think the year of convergence might finally have arrived. Investor and pundit Stewart Alsop will explore the state of convergence between computing and telephony.
Speaker: Stewart Alsop, General Partner, New Enterprise Associates

June 5
9:50A – 10:40A
GS3
BREW on 1x Devices
A panel of device manufacturer executives from around the world will discuss BREW on 1x devices. They will explore the powerful new features of these phones — from GPSOne to streaming audio and video and much more — as they give developers a sense of the exciting applications possibilities that the BREW platform opens up for them.
Moderator: Johan Lodenius Senior Vice President, Marketing and Product Management, QUALCOMM CDMA Technologies, QUALCOMM Incorporated
Panel Participants: TBD

June 5
1:00P-1:45P
Tech A5
An Introduction of the BREW API Capabilities
The second day continuation of the BREW Starter Technical Track will begin with a review of the major groupings and capabilities of the BREW developer programming interfaces. This session will review the purpose of the many BREW interface classes and give examples of several functions within the major classes. If the large size and scope of the BREW API Reference guide has made you pause, then this session is for you. As a result of attending this session, you will gain a solid understanding of the core BREW classes' functionality as well as which additional classes and functions are necessary to create the killer app for your target consumer.
Speaker: Mahesh Moorthy, Senior Staff Engineering Manager, QUALCOMM Internet Services, QUALCOMM Incorporated

June 5
1:00P-1:45P
Tech B5
BREW Multimedia and Game APIs
BREW offers easy access to a broad spectrum of multimedia formats and 3D/game engine capabilities to help you create the maximum effect for your application. This session will give a technical overview of the audio, image and graphics capabilities of BREW. Learn how to make the most of these capabilities, as we demonstrate how you can efficiently use these formats to create exciting wireless applications and content.
Speaker: Yan Zhuang, Staff Engineer, QUALCOMM Internet Services, QUALCOMM Incorporated

June 5
1:00P-1:45P
Biz 5
Global Opportunities for BREW Wireless Networks
This session will explore the global opportunity for BREW applications and the wireless network technology roadmap as BREW expands beyond CDMA systems. You will get an update on which carriers will be launching BREW and their deployment schedules as well as an understanding of the global market size for BREW-enabled phones by region and carrier. Also learn how to get distribution access to international carriers.
Speaker: Gina Lombardi, Senior Vice President, Marketing and Product Management, QUALCOMM Incorporated

June 5
1:55P-2:40P
Tech A6
Networking
BREW enables applications to use sockets to initiate packet data sessions, enabling applications to access the data network outside the context of a browser application. In this session, we'll cover subjects such as the use of sockets and data streams.
Speaker: Rob Walker, Senior Staff Engineer, QUALCOMM Internet Services, QUALCOMM Incorporated

June 5
1:55P-2:40P
Biz 6
Economics of 3G
The new world of wireless, where the vision of third-generation (3G) technology is now a reality. Commercial 3G products and services are here today - and even better than you've imagined. Get ready for high-speed wireless data. Phones with color displays and camera attachments. Built-in MP3 and video players. Downloadable games and graphics. New location-based safety and security services. 3G delivers all of this, and more.
Speaker: Jeffrey K. Belk, Senior Vice President, Marketing, QUALCOMM Incorporated

June 5
3:00P-3:45P
Tech A7
The BREW Application Distribution Process
In addition to BREW providing a revolutionary application execution environment for wireless devices, the BREW Distribution System provides an unprecedentedly powerful application distribution system. In this session, developers will receive a thorough understanding of the application distribution process as well as an awareness of the Developer Extranet's application distribution tools and resources. We'll demonstrate each step in the distribution process, beginning from submitting a completed application and ending with the final step, receiving payment for its purchase.
Speaker: Mitch Oliver, Senior Director, Product Management, QUALCOMM Internet Services, QUALCOMM Incorporated

June 5
3:00P-3:45P
Tech B7
User Interface Guidelines for BREW Applications
Developing quality user interfaces for portable wireless device client applications can pose many unique challenges. In response to this, this session will reveal several practical user interface design principles and approaches. Assuring high usability of your application is a critical factor for success. To help you achieve success, we'll share our direct experiences with BREW usability testing as well as design-related 'lessons learned' from the commercial market. Come check out this fascinating and informative session that's applicable to both technical and marketing representatives.
Speaker: Suguru Ishizaki, Senior Staff Engineer, QUALCOMM Internet Services, QUALCOMM Incorporated

June 5
3:00P-3:45P
Biz 7
Wireless Multimedia and Games: A Brave New World
The number of mobile handsets is projected to surpass 1 billion worldwide by 2006, dwarfing the installed base of any game system. This session will examine where the industry is today and where it's headed tomorrow. It will also discuss the challenges of designing games and multimedia products for the mobile environment as well as the unique opportunities to extend existing brands and create entirely new franchises. BREW provides a complete end-to-end business and technical solution that addresses each of the key pieces in the mobile content value chain. Come learn how several leading companies have successfully developed, published, and launched wireless games and multimedia titles using BREW.
Speaker: Mike Yuen, Senior Product Manager, QUALCOMM Internet Services, QUALCOMM Incorporated

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